3 Essential Branding Moves For Shy Authors

I think one of the hardest things for a lot of authors to accept is that they have a brand. I used to feel the same way. After all, I see myself as a creative soul, not a product to be packaged and profited from. However, whether we like it or not, we all have a...

Investigating The Duality Of Online Learning For Writers

Good vs Evil. Light vs Dark. Soup vs Salad. Sir Isaac Newton’s Third Law of Motion states that for every action there is an equal yet opposite reaction. That same principle tends to hold true not just in physics, but life as well. Online and distance learning is no...

How to Edit Your Writing for SEO

No matter what kind of content you write and what the subject matter is, you need to have a thorough editing process in place. This will ensure your content is clear, concise and informative – and also memorable. But the best online content takes useful, well-written...

5 Ways to Build an Author Brand

In a world of digitization and globalization, online branding has developed a new prominence.Mindful of this reach of the Internet, first-time writers today are advised to exploit various online channels to establish connections with their audience and get visibility...

Ghostwriting: What’s In a Title?

I’ve ghostwritten 25 books for my author/clients and inevitably the job of picking a title is one of the thorniest. And why is that? It sets the tone for the book; it is what catches a reader’s attention, second only to the cover, and it’s what an author repeats most...